Only 10$ or 10%?
When negotiating, always consider the add-ons in percentage versus in actual dollars. Let me give you an example; 2015 Chevy Cruze LS, Leasing for 99$/month for two years. Heavily advertised WIFI option is only 10$/month (200MB) -20$(1 GB) – I can hear you now, only 10$ – 20$……
So, you just add that option and the price of your car went up 10%-20%! Would you have agreed to the option if it was worded this way?
Lexus RX350 base price is $40K, Navigation is 4K$. Just increased your purchase price by 10% Worth it?
There is a reason car manufacturers/home builders, etc are heavily marketing add-ons – they generate a lot of additional income at high margins.